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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

On June 24th, 2008, Bev said: Too many companies see the social side of a product as just another focus group - the communication is one way from the community to the company with little coming back from the company. As a business, that audience is the long tail that needs a great experience. Bev: hear hear! advertising.

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Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011

Hubspot

We're going to get this - that's great, we want some of that but then what's the decay rate going to be and what's the long tail of value that this particular piece of content gets? You want to invest more in those things that have long-term value and lower decay rates. It has a very, very long tail to it.