support-team 
Webbiquity
FEBRUARY 4, 2013
Businesses need to break down the silos both within their marketing and public relations (PR) teams but also more broadly between other departments, including product development and customer support. Information no longer flows from the top down, but rather in all directions between multiple team members and stakeholders.
Online Marketing Institute
MAY 18, 2010
Optimizing FAQ’s and product support information can provide answers to customers before they call support. Mike AIDA - Attention, Interest, Desire, Action still most used and implemented, why we have public trade shows just to get attention.i The reality is that web site structures do not always support that ideal.
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