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21 Things to Do (or Not Do) After a Social Media Algorithm Change

Content Marketing Institute

Brands’ heavy reliance on Facebook, Twitter, Instagram, LinkedIn, etc., as content distribution platforms means even a slight change tightens the social media cuffs around marketers’ hands. What should you do when your favorite social media platform decides it will deliver content differently? It helped a little. Follow closely.

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The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity

It’s popular, easy to consume, mobile friendly, and with Facebook and now even LinkedIn pushing it, video (five votes) will continue to play an expanding role in B2B content marketing. A dozen citations honed in on five specific trends under the social media marketing umbrella. But for B2B marketers?