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Once a unicorn, always a unicorn: Flock Freight’s Bob Wolfley on disruptive innovation, creativity and social careers

Sprout Social

My parents are on Facebook, Gen Z is on TikTok. Some trucking companies recognize drivers in certain ways, but they don’t do deep storytelling. In this niche, there are online communities like Facebook Groups and sub Reddits where carriers and professional truck drivers talk to each other. What’s next? It will come.