Using Data to Build a Demand Generation Engine
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FEBRUARY 2, 2023
People actually click on B2B ads on Facebook ? Funnel tracking Walk into any B2B company’s war room, and you’ll see quotas, pipeline targets, active deals, and other data isolated to the Sales team plastered on the walls—and that’s fine. The pressing question is which streams you should rely on and which ones you should let dry up. “Is
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