B2B Lead Generation Blog: Closed Loop Feedback: The Missing Lead Generation Huddle
markempa
JULY 7, 2006
I define closed-loop feedback as the principle of eliciting a continuous flow of pertinent information from the sales team that tracks each qualified lead from start to end, whether to sales close or to rejection. Do database record notes contain enough information to prepare for next steps? Neither Salesforce.com nor Sugar CRM are.
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