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Email Debrief: Marketing and Design Trends

Litmus

The more confident your subscribers are that it is indeed you sending them an email, the less friction there will be in opening, reading, and engaging with your content—which is good for everyone, especially in a world where phishing and email scams are on the rise. There are ethical concerns. There’s still a supply and demand issue.

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What Security Criteria Should You Evaluate When Buying an A/B Testing Tool?

Convert

A bug bounty program rewards ethical hackers who find and tell the application’s developer of vulnerabilities or issues. Do you have a procedure in place for obtaining consent from visitors who want to receive marketing messages via email or SMS? Does the A/B Testing Tool Offer a Bug Bounty Program?