Demand Ethics Phishing SMS 
Litmus
FEBRUARY 7, 2023
The more confident your subscribers are that it is indeed you sending them an email, the less friction there will be in opening, reading, and engaging with your content—which is good for everyone, especially in a world where phishing and email scams are on the rise. There’s still a supply and demand issue. There are ethical concerns.
Convert
FEBRUARY 27, 2023
This has increased the demand for certifications such as SOC 2, ISO 27001, etc. A bug bounty program rewards ethical hackers who find and tell the application’s developer of vulnerabilities or issues. Do you have a procedure in place for obtaining consent from visitors who want to receive marketing messages via email or SMS?
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