Do Psychographics work in B2B Marketing & Sales?
Online Marketing Institute
MAY 24, 2009
I see an over-reliance by B2B marketers on industry classifications (SIC, NAICS, NACE, etc.) Im a keen observer on how marketing is positioned and perceived within companies and what is expected in return for the marketing budget. I am fortunate to have worked in a number of roles in marketing and other areas of businesses.
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