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5 Simple Steps for Building Your Owned Audience

DivvyHQ

Recent analysis of Facebook’s engagement data indicated a 24% drop in time spent on the platform since December (2017). Consumers have a plethora of tools (and now plenty of subscription options ) to pick and choose when, where and how they will engage with brands. Step 2: Choose Your Capture & Storage Tools.

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Email Marketing vs Marketing Automation Software

TrustRadius Marketing

As your social media, SMS messages, and chat boxes become more prominent in your marketing strategy, you need the right tools to handle all the available communication channels. . That’s why we have seen the lines between email marketing and marketing automation software solutions begin to blur.

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16 marketing automation platforms your organization should consider

Martech

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.