ERDM

JANUARY 22, 2019

Article by Ernan Roman Featured in the Journal of Digital & Social Media Marketing A recent study by Retail Info Systems asked execs, ‘Who does personalisation best?’.* In the words of Scott Emmons, Head of the Innovation Lab: We were looking for a way to improve the capabilities and effectiveness of our online chat agent.

Ideal Customer Profiles 53

Ideal Customer Profiles P2P Opt-out Enterprise Management 53

ERDM

JANUARY 22, 2019

and Scott Emmons, former Head of the Innovation Lab at Neiman Marcus Featured in the Journal of Digital & Social Media Marketing A recent study by Retail Info Systems asked execs, ‘Who does personalisation best?’.* In short, now is the time to shift to person-to-person (P2P) marketing. Article by Ernan Roman, President, ERDM Corp.

Ideal Customer Profiles 49

Ideal Customer Profiles P2P Opt-out Enterprise Management 49

KoMarketing Associates

JANUARY 26, 2016

I know it probably doesn’t make sense to start a B2B social media strategy post by telling you to think beyond B2B, but as Owen Fuller suggests, we must think beyond just business and think P2P (person to person). This is most often in relation to platforms like Pinterest or Instagram but, in reality, that’s not always the case.

Social Media 96

Social Media Media B2B Tips 96