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Mautic Offers Free, Open Source Marketing Automation

Customer Experience Matrix

The failure of freemium (though not open source) offerings from LoopFuse and Genius are strong evidence that being free is not enough. After all, the real cost of marketing automation is the time spent running the system and creating content and the real value comes from improved business results. My general impression was positive.

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Infusionsoft Gains $54 Million for Small Business Marketing Automation, Spends a Bunch on GroSocial

Customer Experience Matrix

Infusionsoft today announced it has acquired social lead generation vendor GroSocial. The system makes it easy for small business to generate leads through social marketing campaigns and track results. The system makes it easy for small business to generate leads through social marketing campaigns and track results.