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The B2B Marketer’s Quick Start Guide: Marketing Automation

Heinz Marketing

Features/functionality: Lead Nurturing & Management: Nurture potential customers from inquiry to close by managing leads and strategic accounts with automated journey flows and CRM integrations. Pros: I absolutely love Hubspot’s workflow and list building functionality. Marketing Automation Platforms. Marketo Engage.

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Lead Scoring: The Basics

GreenRope

When a rule is set up and the rule is triggered, any workflow you defined in the Contacts > CRM Activities > Workflows area can be activated (see “Creating Workflows” help topic for information on creating workflows). Using Workflows is a convenient way to integrate automatic scoring in to contacts.

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article thumbnail

Lead Scoring: The Basics

GreenRope

When a rule is set up and the rule is triggered, any workflow you defined in the Contacts > CRM Activities > Workflows area can be activated (see “Creating Workflows” help topic for information on creating workflows). Using Workflows is a convenient way to integrate automatic scoring in to contacts.

article thumbnail

Lead Scoring: The Basics

GreenRope

When a rule is set up and the rule is triggered, any workflow you defined in the Contacts > CRM Activities > Workflows area can be activated (see “Creating Workflows” help topic for information on creating workflows). Using Workflows is a convenient way to integrate automatic scoring in to contacts.

article thumbnail

Lead Scoring: The Basics

GreenRope

When a rule is set up and the rule is triggered, any workflow you defined in the Contacts > CRM Activities > Workflows area can be activated (see “Creating Workflows” help topic for information on creating workflows). Using Workflows is a convenient way to integrate automatic scoring in to contacts.

article thumbnail

Lead Scoring: The Basics

GreenRope

When a rule is set up and the rule is triggered, any workflow you defined in the Contacts > CRM Activities > Workflows area can be activated (see “Creating Workflows” help topic for information on creating workflows). Using Workflows is a convenient way to integrate automatic scoring in to contacts.

article thumbnail

Lead Scoring: The Basics

GreenRope

When a rule is set up and the rule is triggered, any workflow you defined in the Contacts > CRM Activities > Workflows area can be activated (see “Creating Workflows” help topic for information on creating workflows). Using Workflows is a convenient way to integrate automatic scoring in to contacts.