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Think Like a Television Network to Create a Winning Social Media Strategy

Convince & Convert

This is also how television conglomerates operate. They don’t think of those channels in aggregate as “television programming.” ” Instead, they think of HGTV viewers, and DIY viewers, and GAC viewers because the demographic and psychographic characteristics of each viewer group differs.

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The Winning Social Media Content Strategy TV Networks Use

Convince & Convert

They don’t think of those channels in aggregate as “television programming.” ” Instead, they think of HGTV viewers, and DIY viewers, and GAC viewers because the demographic and psychographic characteristics of each viewer group differs. Then, create and distribute these “shows” consistently.