Zoominfo

NOVEMBER 22, 2019

Generally, we recommend sorting your customers by ROI or strategic value, and then look for commonalities like: Firmographics (Company Size, Total Revenue, etc.) Director – the upper-level manager whose primary interest is achieving goals set by the executive and proving the value of their department.

Account Based Marketing 218

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 218

DiscoverOrg

AUGUST 14, 2018

Generally, we recommend sorting your customers by ROI or strategic value (if you don’t have that data, that’s okay – you can just eyeball them), and then look for commonalities: Firmographics (Company Size, Total Revenue, etc.). Key to any account-based approach is building a sales lead pipeline. Technographics (Tech stack).

Account Based Marketing 136

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 136

DiscoverOrg

AUGUST 14, 2018

Generally, we recommend sorting your customers by ROI or strategic value (if you don’t have that data, that’s okay – you can just eyeball them), and then look for commonalities: Firmographics (Company Size, Total Revenue, etc.). Key to any account-based approach is building a sales lead pipeline. Technographics (Tech stack).

Account Based Marketing 120

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 120