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Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.

The ROI Guy

An empowered buyer means that the role of sales will dramatically be impacted, requiring sales enablement and marketing to help redefine and drive a new breed of value selling professional. Your Sales & Marketing Ready to Do Business with F. New TCO Calculator: EMC SMB Virtual Solutions Advi. Is Marketing Too Busy?

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Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.

The ROI Guy

When we look at marketing budgets however, we find that marketing spending is not aligned in most cases with this financial decision making criteria. Most organizations continue to spend much more on branding and relationship management versus value-based sales and marketing initiatives. Is Marketing Too Busy?

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B2B Category Creators Episode 6 Transcript

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We help CFOs get control of visibility over all of the spending within their company, whether that be travel, expense or just marketing budget, and things like that. And that is, in the category creation journey, what was the biggest hashtag fail moment. It doesn’t exist as much in the SMB. Nick Mehta: All right.

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