Tailwinds for Marketing Automation Software - Insight from CRM Analyst Lauren Carlson
The ROI Guy
OCTOBER 22, 2010
To remain top of mind with the buyer and claim the “thought leadership” position, marketers are deploying marketing automation to provide a steady stream of educational content for buyers. There are more channels to reach customers – email, microsites, social networks – and businesses must develop more cohesive marketing plans.
40 
Let's personalize your content