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What Salespeople Need to Know About the New B2B Landscape

xiQ

But Gartner research (see here and here ) indicates a very different contemporary buying reality. Let’s examine these activities, one by one: Explore: Here, buyers identify a need or opportunity and begin looking for ways to address it, usually via interactions with vendors and self-directed information search on the internet.

article thumbnail

What Salespeople Need to Know About the New B2B Landscape

xiQ

But Gartner research (see here and here ) indicates a very different contemporary buying reality. Let’s examine these activities, one by one: Explore: Here, buyers identify a need or opportunity and begin looking for ways to address it, usually via interactions with vendors and self-directed information search on the internet.