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The Lead Generation Strategy Guide

Zoominfo

The main benefit of adopting a referral program is that leads who were referred typically have a faster sales cycle because there’s already a level of built-in trust. Identifying target customers involves compiling lists of companies or individuals that sales reps believe would be the most likely to need their product/service.

article thumbnail

The Lead Generation Strategy Guide

Zoominfo

The main benefit of adopting a referral program is that leads who were referred typically have a faster sales cycle because there’s already a level of built-in trust. Identifying target customers involves compiling lists of companies or individuals that sales reps believe would be the most likely to need their product/service.