Digital Experience Platform Lock-In Opt-in Research 
ClickZ
JANUARY 29, 2020
The challenge for marketers in 2020 will not be encouraging adoption, but rather creating a smooth, informal, and continuous customer experiences. Acquia was created to help brands build incredible customer experiences on an open source CMS. At first, “customer experience” meant websites. Today, it means something much bigger.
Martech
MARCH 30, 2022
But the internet has moved beyond desktop sites into a variety of digital touchpoints and channels, and CMSs have had to adapt to this change. What are the tools/platforms or software that enable content management? Traditional CMSs include platforms like WordPress , Squarespace , and Sitecore. Headless CMS. Hybrid CMS.
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