Writing on the Web

APRIL 25, 2011

Storytelling and personalization is the biggest missing piece in content marketing as I see it. In the Content Marketing Webinar last week, I talked about communicating your back-story … the background about the why and who of your business. Our mirror neurons get triggered and we put ourselves into the story.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

JANUARY 11, 2011

A 2007 study by Jennifer Edson Escalas , a marketing researcher at Vanderbilt University, found that people had more positive reactions to advertisements that were presented in a story form than to ads that were factually straightforward about the products. The best way to gain attention and engage readers is through storytelling.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

AUGUST 12, 2010

I’m reviewing Annette Simmons book The Story Factor, Inspiration, Influence, and Persuasion through the Art of Storytelling. The real challenge is in making it an efficient marketing tool. It’s about smart content marketing. A Story Teller’s Mindset: Key to Great Content Marketing. “Why am I here?

Storytelling 100

Storytelling Digg Trigger Marketing Internet Marketing 100

Writing on the Web

APRIL 19, 2011

How do you find your voice and create your brand story so that readers are inspired and emotionally triggered? How do you get content marketing results? This and other key tips will be discussed Wednesday April 20, 2011 on an open webinar I’m giving: Time-Saving Tips for Content Marketing Results. Blog this on Blogger.

Tips 100

Tips Content Marketing Digg Content 100