Platforming Marketing: 8 P’s of Self-Service Martech
chiefmartech
SEPTEMBER 29, 2019
These include actual legal requirements, such as GDPR data privacy compliance. You’ve heard of the 4 P’s of marketing, naturally: product, price, place, promotion. PARTITIONS (MODULAR DESIGN). They’re the foundation of marketing (and still as relevant as ever). I propose the 8 P’s of self-service martech.
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