Hubspot

JULY 19, 2019

Instead, I'm taking a look at our CRM data, and using it to create very specific segments of leads that will go into my audiences. I don't ask every single lead to buy our software, and I don't target people who are ready to speak to our sales team with HubSpot Academy Lessons or introductory blog posts.

Hubspot 74

Hubspot CRM Budget Programs Lead Scoring 74

Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. This interaction happens throughout the customer journey and across brand touchpoints as the customer interacts with a company.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. This interaction happens throughout the customer journey and across brand touchpoints as the customer interacts with a company.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84