Remove Demonstrating Intent Remove Industry CMS Remove Order Remove POS
article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Buyer’s journey A widely-recognized term referring to how consumers move through a process in order to buy a product. All of the tools and efforts utilized in the effort are part of the campaign. Channel partner A person or organization that provides services or sells products on behalf of a software or hardware vendor.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Buyer’s journey A widely-recognized term referring to how consumers move through a process in order to buy a product. All of the tools and efforts utilized in the effort are part of the campaign. Channel partner A person or organization that provides services or sells products on behalf of a software or hardware vendor.