Four “Random Acts” of Demand Marketing You Need to Stop If You Are Going to Achieve Perpetual Growth
ANNUITAS
MARCH 8, 2023
Random Act #2: More Leads; ANY Leads! Lower the scoring threshold and let those leads flow, baby! Let’s just make ANY inquiry an MQL right away! Close rates stay low, and we burn potentially decent, early-stage leads by attacking them when they are not ready to buy. What do we do? Open the floodgates!
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