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13 Email Workflows You Should Be Using in Your Marketing Automation

Hubspot

Did you know that B2B marketers who implement marketing automation increase their sales pipeline contribution by an average of 10% according to a report by Forrester ? 2) Blog Subscriber Welcome Workflow. Main Trigger: Subscription to Your Blog. Give your brand new blog subscribers a nice, warm welcome with a blog welcome email.

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Straight from the Champions’ Mouths: What to Look Forward to at Summit 2017

Adobe Experience Cloud Blog

In this blog, our Marketo Champions will share why they’ve attended past Summits and what they’re looking forward to this year: 1. For example, leaders from Gartner, IDC, SiriusDecisions, and Forrester are speaking this year. After a few high-level demos, you’ve got your shortlist to take back to your team.

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Everything You Need to Generate, Score, and Nurture Leads with Video

Vidyard

Meeting those MQL, SAL, and SQO goals each month is what keeps you up at night and what you wake up thinking about. Adding a pop-out form on a product feature video for a demo request. In fact, in 2015, video viewing overtook all other activities online, according to Forrester. Nurturing Leads to Purchase with Video.

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Demand Generation: An A-Z Guide for B2B Marketers (with Strategies & Examples)

SnapApp

An MQL is a marketing qualified lead; someone who’s expressed interest in buying your product or service. Sales reps should only take calls with SQLs—those who have pain, budget and ability to make a purchase decision. . . Both Forrester and Gartner predict that by 2020, 80% of the buying process will occur without any human contact.

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73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

We'll see brands using that customer-focused content to deliver more personalized and relevant content experiences to build brand awareness, engagement and purchase consideration. Interactivity gives us the information we want without having to do so much work - even if that work is just reading a blog post. it's a continuous loop!