Crimson Marketing

JANUARY 28, 2015

HubSpot and Qualtrics recently conducted a survey of 900 management-level marketers in North America and Europe to determine how successful companies have been at demand generation for their respective brands. ” 60% have an above-average open rate for their email marketing solutions . Demand Generation'

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The Point

SEPTEMBER 17, 2014

Sungard AS runs a highly successful demand generation program, an integrated mix of both online and offline campaigns, to generate a consistent flow of leads to the company’s sales force. Improve deliverability and overall email performance as measured by open and click rates. Re-posted with permission.

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Hubspot

JANUARY 24, 2015

To find out how companies are generating demands for their brands and how successful they''ve been in these efforts, HubSpot and Qualtrics conducted a survey of 900 management-level marketers in North America and Europe. The results are included in our new ebook, The Demand Generation Benchmarks Report.

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The Point

JANUARY 27, 2016

Demand Gen Report just published “ Top B2B Marketers Measure Lead Nurturing Effectiveness to Boost Performance ,” a special report in which they address the whys, whats, and how tos of measuring lead nurturing’s true impact. You can download a free copy of the report here. The results were dramatic. increased a massive 75 percent.

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Adobe Experience Cloud Blog

JANUARY 19, 2009

Sean is exposed on a daily basis to the latest best practices in B2B marketing and is chock full of practical demand generation advice. First, B2B marketing encompasses so many disciplines and channels: email, search, events, direct mail, telemarketing, online and offline advertising, and so on. Test social media channels.

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Marketing Insider Group

NOVEMBER 8, 2011

Lose site of this number and you will not be able to compete in today’s demanding business climate. I answered a question on how to measure the effectiveness of B2B Demand Generation using the 4 Vs: Value. Email open rates, banner click-through rates, telemarketing contact rates are all down.

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Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.)

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