Zoominfo

FEBRUARY 25, 2021

What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? Lead generation is by and large a more focused effort toward familiarizing potential customers with a company’s value proposition with the end goal being conversion.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Zoominfo

FEBRUARY 25, 2021

What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What Is Lead Generation? Lead generation is by and large a more focused effort toward familiarizing potential customers with a company’s value proposition with the end goal being conversion.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Terminus

OCTOBER 29, 2021

A pilot campaign that generated six opportunities and two sales from 21 target accounts. The campaign was done by one person alone A campaign with a 37% reply rate from 30 accounts and six won deals. Because ABM is just a part of your go-to-market strategy. Why is this a misconception?

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58