Customer Experience Matrix

JULY 22, 2010

This is a natural result of a maturing market, as technology-oriented pioneers are replaced by buyers less likely to research their options in depth. Alterian and SmartFocus are also still independent, but are sold as services via marketing agencies (Alterian) or directly (SmartFocus). The obvious candidates are CRM vendors.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

B2B Marketing Zone Posts

NOVEMBER 3, 2009

Is Social Media Wasted on PR Agencies? Lead generation metrics should emphasize opportunities not just leads - B2B Lead Generation Blog , October 27, 2009. You Can Afford to Do The Research That Lets You Understand Your Customers - Content Marketing Today , October 22, 2009. Is Social Media Wasted on PR Agencies?

Social Media 40

Social Media Demand Generation Agencies B2B Marketing Social Marketing 40

Customer Experience Matrix

JUNE 18, 2008

Market2Lead offers the usual list of demand generation functions: outbound email, Web forms and landing pages, automated lead nurturing, integration with sales, and campaign return on investment analysis. This is not to say that Market2Lead is especially hard to use.

Market2Lead 120

Market2Lead Enterprise Management Demand Generation Agencies Demand Generation 120

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.)

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

LeadSloth

JANUARY 12, 2010

Megan Heuer , Research Director, SiriusDecisions. Kevin Joyce , CMO, Market2Lead. David Raab , Raab Associates & author, Raab Guide to Demand Generation Systems. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. Demand Generation?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

SnapApp

JUNE 5, 2018

61% of B2B marketers find generating high-quality leads as their biggest challenge. Takeaway : Before jumping into any lead or demand generation campaigns , B2B marketers need to get crystal clear on their ideal customer profile. Closed : People who have paid for your product or service. Gleanster Research).

Lead Qualification 81

Lead Qualification Lead Ranking Sales Management Lead Scoring 81

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40