Customer Experience Matrix

JULY 20, 2009

Summary: Active Conversion helps marketing and sales departments make the best use of leads they’ve generated outside the system. That's fewer functions than traditional demand generation, but if those are the functions you need, who cares? I’ve already mentioned IP-based visitor identification and JigSaw integration.

Active Conversion 120

Active Conversion Lead Scoring Lead Ranking Lead Management 120

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.)

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Adobe Experience Cloud Blog

SEPTEMBER 19, 2010

I learned the right way fast, becoming a demand generation machine!). The problem with this kind of mindset is that more leads does not equal more deals. Don’t believe me- go check out terms like B2B Marketing, Marketing Automation, Lead Scoring and Demand Generation. Life was good. Don’t worry.

Sales Management 48

Sales Management Paid Content Inbound Marketing Work Management 48

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40