Remove Demand Generation Agencies Remove Full Circle Insights Remove Inbound Marketing Remove Lead Capture
article thumbnail

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

These are hot leads that provide a much stronger indication of lead quality. The sales team also need to verify that the lead has a problem the company’s product or service can actually solve. 4: Cost-Per-Lead (CPL). . This answers the question: "What is the total revenue generated by marketing activity?". .