chiefmartech
AUGUST 14, 2017
In it, I suggest that what is happening in our field is far greater than the overlap of marketing, technology, and management in some narrow definition of “martech” as a discipline (i.e., “Go talk to Taylor on the martech team to fix the website”).
Online Marketing Institute
JULY 31, 2009
3) Search engine marketing services providers – Shar VanBoskirk covers this market, but I’ve found companies like Reprise Media, IMPAQT, iCrossing and iProspect doing a lot more to help B2B marketers understand how to turn search optimization or paid clicks into qualified leads. 4) Online portals – I know, this is a broad category.
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