Marketing + Technology + Management – Hype = MarTech


In it, I suggest that what is happening in our field is far greater than the overlap of marketing, technology, and management in some narrow definition of “martech” as a discipline (i.e., “Go talk to Taylor on the martech team to fix the website”).

Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

Introduction and Definitions. iCrossing (2). Best of B2B Marketing for September 2010. Great stuff in the B2B Marketing world in September. Here are the top items based on social signals. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations.

B2B Lead Management Market Heats Up

delicious b2bmarketing

3) Search engine marketing services providers – Shar VanBoskirk covers this market, but I’ve found companies like Reprise Media, IMPAQT, iCrossing and iProspect doing a lot more to help B2B marketers understand how to turn search optimization or paid clicks into qualified leads.