Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
FEBRUARY 9, 2010
Now, authenticity and acknowledgement of shortcomings is an incredibly effective marketing and communications approach ( see Dominos, as I wrote about here ). The pervasive time crunch that blankets us all has forced us to curtail face-to-face relationships in exchange for digital interaction. The real shift is in how we define friendship.
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