The B2B Marketer’s Quick Start Guide: ABM Orchestration
Heinz Marketing
AUGUST 5, 2021
Integrate data silos while de-duping and normalizing records so your sales and marketing teams have a single source of rich, accurate account data. Cons: The scoring tends to be unreliable, in my opinion, and the widget/platform could be more intuitive. 6sense has made my life 10 times easier and less hectic.
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