The B2B Marketer’s Quick Start Guide: ABM Orchestration
Heinz Marketing
AUGUST 5, 2021
Integrate data silos while de-duping and normalizing records so your sales and marketing teams have a single source of rich, accurate account data. Combine all your data in Terminus to create segments, orchestrate multi-channel campaigns, and measure your entire go-to-market program. Cons: Downsides are minimal.
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