Remove De-duping Remove Lead Qualification Remove Profiling Remove Validation
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What Do You Need for Successful Nurturing?

ANNUITAS

If you are one of those who are looking to develop lead nurturing as part of your marketing strategy, but you just don’t know where to start, here are 5 things you need to consider before you launch. Define Your Buyer Profiles & Buying Cycle. For most companies, one buyer profile is not enough.

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B2B Lead Generation Blog: On building targeted lists for B2B Lead Generation Programs

markempa

The goal is not to try to buy the biggest list possible, but instead build the most relevant list possible based your ideal customer profile. You will most certainly need their expertise in massaging and de-duping the data. Most of the time, I’ve found the answer is "no.” So where should you start?