Remove De-duping Remove De-duplication Remove Paper Remove Rules
article thumbnail

What Do You Need for Successful Nurturing?

ANNUITAS

Every time a person took a marketing action (download of a white paper, filled out a form, registered for an event), they were entered into the CRM system as a new lead. To make matters worse, the company’s solution to cleaning data was to have the sales team delete duplicate records, leaving just one.