Database Marketing, Multi-Touch Attribution and PR

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Database Marketing

Multi-Touch Attribution

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 14, 2010

As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. Tagging contacts in your CRM system requires nothing more sophisticated than one or two multi-select lists on your contact record. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media

Social Media Work Management Marketing Management Media

The Founder Interview Series #32: Mike Lewis and Michael Weber, Click360

Webbiquity

JANUARY 12, 2021

That means both B2B and B2C marketers are challenged to answer the same question: how can I know which marketing tactics are actually driving sales, so I can allocate my marketing budget more effectively? Tom: So, it tracks multilevel attribution. We can do that on the multi-touch attribution side.

Allocation

Allocation Marketing Budget Marketing Attribution Multi-Touch Attribution

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

B2B Marketing Zone

Convince and Convert Blog: Social Media Strategy and Social Media.

The Founder Interview Series #32: Mike Lewis and Michael Weber, Click360

Webinars

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