Biznology

JANUARY 30, 2015

Our legacy databases are not as robust as we need. New tools and technologies emerge and must be evaluated. Data entered by our sales people ends up as mush in our database. They don’t follow the rules; or there are no rules. They don’t follow the rules; or there are no rules.

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

Webbiquity

JANUARY 12, 2021

Year after year, marketing professionals are asked to do more with less. Generate more leads (or sales) and increase brand awareness, without spending more (or at best, not much more) money. Most analytics tools are limited in their ability to answer this. We can do that on the multi-touch attribution side.

Allocation 231

Allocation Marketing Budget Marketing Attribution Multi-Touch Attribution 231

Customer Experience Matrix

JANUARY 18, 2015

You may recall that I listed several sets of products as CDPs: B2B predictive lead scoring and customer success management; campaign management with an integrated customer database; and data management platforms to support online advertising. Things get interesting when you look for specific systems that perform the subtasks.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Attribution Lead Ranking 120