Database Marketing, Examples, Salesforce.com and Verticals

Segmentation, Social Media Drive Lead Nurturing Success for iDirect

The Point

SEPTEMBER 6, 2011

First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, Salesforce.com. Working with the inside sales team, Spear used Marketo to build in a series of email alerts when leads reached a certain lead score threshold, for example, or filled out a high-value form.

Lead Nurturing

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking

B2B Lead Management Market Heats Up

Online Marketing Institute

JULY 31, 2009

At the same time, some of what is going on when it comes to different types of companies encroaching on the territory traditionally owned by other types of companies is not new -- it's basic "broaden the market" economics at work. They actually have their sales and marketing orgs aligned and working together.

Enterprise Management

Enterprise Management Work Management Marketing Management Lead Management

B2B Marketing Zone

Segmentation, Social Media Drive Lead Nurturing Success for iDirect

B2B Lead Management Market Heats Up

Webinars

Stay Connected