Data Hygiene Marketing Automation Multi-Touch Attribution Paper 
Contently
MARCH 23, 2021
This is because measuring content marketing is more complicated than performance marketing. Content has a huge impact across all stages of the customer journey, but you can’t capture ROI with a simple attribution model on Day 1. The fly stage is strategic to revenue attribution. Single-Touch Content Attribution.
Heinz Marketing
APRIL 30, 2018
We’re talking about Raviv sees a disconnect between Demand (buyers) & Ops (users) of data & analytics platform. Some highlights: Your data strategy is your B2B growth strategy (quick overview of the paper). The way we look at this is we democratize marketing and sales data for line of business managers.
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