Zoominfo

FEBRUARY 12, 2019

In order to convert leads into paying customers, you must have a comprehensive lead management process in place. But, the process of lead management is every bit as multilayered and complex as the modern buyer’s journey. What is lead management? Think of lead management like a house of cards.

Lead Ranking 172

Lead Ranking Work Management Lead Management Marketing Management 172

Martech

JULY 6, 2022

To be honest, many of us owe our careers and jobs to marketing technology and the results it drives for marketers. . We also owe a debt of gratitude to many martech vendors, who not only build the platforms on which we work, but who also produce a plethora of marketing education including classes, workshops, and certifications.

Marketing Automation Services 95

Marketing Automation Services Enterprise Management Work Management Marketing Management 95

Zoominfo

FEBRUARY 12, 2019

In order to convert leads into paying customers, you must have a comprehensive lead management process in place. But, the process of lead management is every bit as multilayered and complex as the modern buyer’s journey. What is lead management? Think of lead management like a house of cards.

Lead Ranking 100

Lead Ranking Work Management Lead Management Marketing Management 100

The Point

APRIL 8, 2015

Spear Marketing Group has published an informative report detailing results of a survey designed to gauge the maturity of marketing automation deployments within the B2B community. The survey covered topics such as email frequency, program design, reporting, landing pages, and data hygiene.

Lead Scoring 100

Lead Scoring Lead Ranking Marketing Automation Services Marketing Automation 100

Martech

SEPTEMBER 21, 2021

Marketing automation is the use of software and web-based services to execute, manage and automate repetitive marketing tasks and processes to more effectively market through multiple channels (i.e., But the platforms that power these activities continue to evolve.

Marketing Automation Services 119

Marketing Automation Services Enterprise Management Work Management Marketing Management 119

The Point

APRIL 30, 2012

It prevents situations in which you may lose forever the ability to market to an individual because he/she happened to dislike one particular email. And it does so under the cloak of customer service, i.e. giving the subscriber the opportunity to choose the type of email communication most relevant to his/her interests.

Marketing Management 100

Marketing Management Marketing Automation Services Data Hygiene Ideal Customer Profiles 100

Conversica

SEPTEMBER 12, 2018

That includes cold calling, managing the CRM’s data hygiene for your accounts, scheduling prospecting and researching time, emailing and meeting with your manager. Luckily, sales is also using AI. Anyone who’s been in sales knows that every deal is won on top of a mountain of drudgery. It’s a lot.

Marketing AI 49

Marketing AI Verticals Marketing Automation Services Work Management 49