Remove Data Hygiene Remove Demonstrating Intent Remove Marketing Automation Remove Verticals
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Account Based Marketing Strategies: 7 Tactics to Improve Campaign Performance

DealSignal

2 Use lookalike modeling to identify new leads to focus on If you’ve had prior success with a company in a specific vertical or niche, look outward and find similar companies that could be ideal clients. The obstacle that most marketers and salespeople face is the accuracy of the data in their CRM.

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Account-Based Marketing Strategies: 7 Tactics to Improve Performance

DealSignal

The obstacle that most marketers and salespeople face is the accuracy of the data in their CRM. Research suggests that only 30 to 50% of your data is accurate. As important as data hygiene is, it’s a task that gets pushed to the back burner because of pressing deadlines and priorities.