article thumbnail

Marketing Automation Trends for 2010

LeadSloth

David Raab , Raab Associates & author, Raab Guide to Demand Generation Systems. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. Resurgence of the Agency: Marketing departments have been trying to go it alone and do their own thing. Demand Generation?

article thumbnail

20 Ideas from Power Users to Power Up Your B2B Marketing Automation

Adobe Experience Cloud Blog

Dan recommends a tagging system that includes geography, product/solution area, offer type (blog, case study, data sheet, etc.), Score your customers for better upsell and service performance. Data hygiene is key. and objective (acquisition, awareness, cross-sell, etc.). Lead Scoring and Nurturing.