Is It Time to Reconsider and Reprioritize Your Marketing Metrics in the Time of Coronavirus?
Tomorrow People
OCTOBER 27, 2020
Marketing Qualified Leads (MQL). Customer Acquisition Cost (CAC). Return on Marketing Investment (ROMI). Customer Lifetime Value (CLV). While most marketing teams suddenly adjusted to remote work, their customers made a more definitive switch to digital tools and channels as well. Customer satisfaction.
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