article thumbnail

Is It Time to Reconsider and Reprioritize Your Marketing Metrics in the Time of Coronavirus?

Tomorrow People

Marketing Qualified Leads (MQL). Customer Acquisition Cost (CAC). Return on Marketing Investment (ROMI). Customer Lifetime Value (CLV). While most marketing teams suddenly adjusted to remote work, their customers made a more definitive switch to digital tools and channels as well. Customer satisfaction.

article thumbnail

31 Marketers Share Their Tips for Aligning with Sales

SnapApp

Marketing teams were responsible for generating leads, and sales teams converted those leads into customers. Publish Educational Content and Optimize it for Search. We send personalized content to our leads via workflows and e-mails,” says Romy Fuchs of BEE Inbound AG. “We Use A/B Testing to Optimize Your Landing Pages.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Advocate marketing The combination of customer service and marketing to have customers satisfied. A satisfied customer is rewarded for the advocacy they perform for the company. Branding also applies to how the company communicates online with customers, personality, and culture.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Advocate marketing The combination of customer service and marketing to have customers satisfied. A satisfied customer is rewarded for the advocacy they perform for the company. Branding also applies to how the company communicates online with customers, personality, and culture.