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The Novel Approaches to Email Hyper Personalization

Scoop.it

Here’s how GoDaddy has done it. Artificial Intelligence to create hyper-personalized emails. Most of the marketers have started using AI to send out targeted emails to their subscribers. Amazon and Netflix have religiously incorporated this technology in their email marketing strategy. Live link: [link]. .

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#SMMW17: Hot Topics and Top Influencers

Onalytica B2B

Social Media Marketing World 2017 (SMMW17) was a wonderful event where over 200 speakers and over 3000 attendees from over 50 different countries around the world descended on San Diego to create a historic event for social media marketers. Leading social media marketers travelled to #SMMW17 learn about best practice in the industry.

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48 Content Marketing Tools to Make Your Life Easier

Single Grain

Content is definitely the future of marketing. Check out these content marketing stats: Content marketing costs 62% less than traditional marketing and generates 3x as many leads. . 70% of marketers are actively investing in content marketing. TABLE OF CONTENTS: ↓ What Is Content Marketing?