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The Lead Generation Strategy Guide

Zoominfo

What’s more, display campaigns have very low CTR (only 0.17%). Consideration: leads are officially converted to sales qualified opportunities and are viewed as prospective customers. Sales goals should include follow-up time, follow-up frequency, and the percentage of leads sales is expected to follow-up with.

article thumbnail

The Lead Generation Strategy Guide

Zoominfo

What’s more, display campaigns have very low CTR (only 0.17%). Consideration: leads are officially converted to sales qualified opportunities and are viewed as prospective customers. Sales goals should include follow-up time, follow-up frequency, and the percentage of leads sales is expected to follow-up with.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

I could say it should be ROI if your goal is profits or revenue if your goal is sales volume, but if you can't track sales online, you won't be able to use either of those. This answers the question: "Is the opportunity pipeline increasing or decreasing in size?". . Opportunities by Lead Source. Lead to Conversion Ratio.