Remove CTR Remove Demonstrating Intent Remove RFP Remove Social Media
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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Click-through rate Also known as CTR, click-through rate measures the number of clicks that visitors to your site make as they travel from one part of your website to the next compared to the number of page landings, emails, and other marketing efforts. This data may include social media interactions, web searches, and browsing behavior.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Click-through rate Also known as CTR, click-through rate measures the number of clicks that visitors to your site make as they travel from one part of your website to the next compared to the number of page landings, emails, and other marketing efforts. This data may include social media interactions, web searches, and browsing behavior.

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4 Gamechanging Benefits of B2B Marketing Platforms Every Marketer Should Know

Albacross

Social media scheduling. If they perform certain actions which demonstrate interest in your product, such as…. Social media management. Social listening and tracking. Social analytics. Some companies like to issue a Request For Proposal (RFP) at this stage. Nurturing leads. Image source.