B2B vs. B2C Marketing: Four Myths, Six Differences, and One Key Similarity
Webbiquity
OCTOBER 8, 2019
Here’s how to combat those myths and explain B2B marketing in a way that’s actually interesting to those outside the profession. The vast majority of humanity (that is, people who do anything for a living other than marketing) experiences marketing through what’s aimed at them: primarily ads on TV, radio, and online.
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